Brands, Competition Law and IP
-10%
portes grátis
Brands, Competition Law and IP
Lianos, Ioannis; Desai, Deven R.; Waller, Spencer Weber
Cambridge University Press
07/2015
282
Dura
Inglês
9781107103467
15 a 20 dias
Introduces the emerging field of brand law and explores its interaction with the economics of modern branding.
Introduction Deven R. Desai, Ioannis Lianos and Spencer Weber Waller; Part I. Brands, Price Theory and Business Studies' Perspectives: 1. An introduction to the competitive effects of branding Peter Davis and Kirsten Edwards-Warren; 2. Bayer or Walgreen's? The relationship of premium and value brands in the United States James Langenfeld, Wenqing Li and Sophie Yang; 3. The value of brands and the challenge of free riding Tony Appleton and John Noble; Part II. Brands and Competition Law: 4. Brands, competition and antitrust law Deven R. Desai and Spencer Weber Waller; 5. Brands and brand management: insights from marketing for antitrust Gregory T. Gundlach and Joan M. Phillips; 6. Brands and market power: a bird's eye view Daniel A. Crane; 7. The two sides of brand marketing: reconsidering competition law governing distribution restraints Warren S. Grimes; 8. Brands, product differentiation and EU competition law Ioannis Lianos; 9. Private labels, brands and competition law enforcement Ariel Ezrachi and Ketan Ahuja; Part III. Brands and IP Law: 10. Trademark dilution and the management of brands: implications of the Trademark Dilution Revision Act for marketing and marketing research John D. Mittelstaedt; 11. Trademark law meets branding? Ilanah Fhima; 12: Brands, firms and competition Andrew Griffiths.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Introduces the emerging field of brand law and explores its interaction with the economics of modern branding.
Introduction Deven R. Desai, Ioannis Lianos and Spencer Weber Waller; Part I. Brands, Price Theory and Business Studies' Perspectives: 1. An introduction to the competitive effects of branding Peter Davis and Kirsten Edwards-Warren; 2. Bayer or Walgreen's? The relationship of premium and value brands in the United States James Langenfeld, Wenqing Li and Sophie Yang; 3. The value of brands and the challenge of free riding Tony Appleton and John Noble; Part II. Brands and Competition Law: 4. Brands, competition and antitrust law Deven R. Desai and Spencer Weber Waller; 5. Brands and brand management: insights from marketing for antitrust Gregory T. Gundlach and Joan M. Phillips; 6. Brands and market power: a bird's eye view Daniel A. Crane; 7. The two sides of brand marketing: reconsidering competition law governing distribution restraints Warren S. Grimes; 8. Brands, product differentiation and EU competition law Ioannis Lianos; 9. Private labels, brands and competition law enforcement Ariel Ezrachi and Ketan Ahuja; Part III. Brands and IP Law: 10. Trademark dilution and the management of brands: implications of the Trademark Dilution Revision Act for marketing and marketing research John D. Mittelstaedt; 11. Trademark law meets branding? Ilanah Fhima; 12: Brands, firms and competition Andrew Griffiths.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
