International Business

International Business

Ronkainen, Ilkka A.; Czinkota, Michael R.; Gupta, Suraksha

Cambridge University Press

09/2021

588

Mole

Inglês

9781108701440

15 a 20 dias

1270

Descrição não disponível.
Part I: 1. The International Business Imperative; 2. Trade and Investment Policies; 3. The Essence of Culture; 4. Politics and Law; Part II: 5. Financial Management; 6. Developing and Emerging Markets and Their Integration; 7. Building Data and Knowledge; 8. Entry and Expansion; Part III: 9. International Marketing; 10. Services; 11. International Supply-Chain Management; 12. Managing Globally; Part IV: 13. Ownership, Governance, and Sustainability; 14. Digital Contributions for International Business; 15 The Future and the Soul of International Business.
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