Flow of Management Ideas

Flow of Management Ideas

Rethinking Managerial Audiences

Heusinkveld, Stefan; Greatbatch, David; Clark, Timothy; van Grinsven, Marlieke; Gross, Claudia

Cambridge University Press

06/2021

250

Dura

Inglês

9781107182912

15 a 20 dias

500

Descrição não disponível.
1. The Flow of Management Ideas; 2. Studying Audiences; 3. Creating a Positive Atmosphere Among the Audience; 4. Conveying The Applicability of Ideas to Audience Members; 5. Defining Audience Orientations; 6. Understanding Audience Dynamism; 7. Managerial Audiences in Organizational Contexts; 8. Managerial Audiences and Fan Involvement; 9. Conclusion; Appendices; Index.
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Management ideas; management gurus; managerial audiences; impact of ideas; mass media