Transnational Management

Transnational Management

Text and Cases in Cross-Border Management

Bartlett, Christopher A.; Beamish, Paul W.

Cambridge University Press

03/2018

570

Dura

Inglês

9781108422437

15 a 20 dias

Descrição não disponível.
Introduction; 1. Expanding abroad: motivations, means and mentalities; 2. Understanding the international context: responding to conflicting environmental forces; 3. Developing transitional strategies: building layers of competitive advantage; 4. Developing a transitional organization: managing integration, responsiveness, and flexibility; 5. Creating worldwide innovation and learning: exploiting cross-border knowledge management; 6. Engaging in cross-border collaboration: managing across corporate boundaries; 7. Building new management capabilities: key to effective implementation; 8. Shaping the transnational future: defining an evolving global role.
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